Social Media Marketing Executive

Job description

We are seeking a dynamic and highly skilled Social Media Marketing Executive with comprehensive expertise in both online and conventional marketing strategies. The ideal candidate will have a deep understanding of Meta (Facebook/Instagram) Ads and possess thorough knowledge of social media paid and organic growth techniques.

This individual will be responsible for developing, implementing, and optimizing social media marketing campaigns to increase brand awareness, drive traffic, and generate leads across all platforms.

Key Responsibilities:

· Develop and Implement Social Media Strategy: Create a robust social media marketing strategy aligned with overall business goals to enhance engagement, brand awareness, and conversions.

· Manage Social Media Campaigns: Oversee paid and organic campaigns on platforms like Facebook, Instagram, LinkedIn, Twitter, TikTok, Snapchat and other relevant networks.

· Meta Ads Expertise: Plan, execute, and optimize Meta (Facebook/Instagram) advertising campaigns, ensuring a high return on ad spend (ROAS).

· Performance Analysis: Monitor key metrics such as impressions, clicks, and conversions. Provide reports with actionable insights to adjust strategies in real time.

· Content Strategy and Creation: Collaborate with the content team to create compelling visuals, videos, and copy that resonate with the target audience and align with campaign goals.

· Offline Social Media Strategies: Develop and implement strategies to promote the brand through offline channels such as events, partnerships, and community-building efforts that complement online marketing.

· Social Media Trend Monitoring: Stay updated on the latest social media trends, tools, algorithms, and best practices. Recommend strategies to keep the brand ahead of the curve.

· Engagement Management: Respond to customer inquiries and comments across social media platforms promptly and professionally, maintaining a positive brand image.

· Collaborate with Other Teams: Work closely with SEO, design, and content teams to create integrated digital marketing efforts.