Content Strategist [Job ID: 65135804]

Degree Names

Description

Content Strategist (YouTube Channels)

As a Content Strategist, you will be responsible for shaping and executing the content strategy for multiple YouTube channels across various niches, including animation, business education, ASMR, destruction experiments, and factory processes. You will collaborate with a team of animators, video editors, researchers, and project managers to create and optimize engaging content that aligns with audience interests, YouTube algorithms, and business goals.

In this role, you will design content calendars, conduct audience research, and monitor trends to stay ahead of the curve. You'll leverage YouTube SEO best practices to drive channel growth, enhance engagement, and improve video performance. The ideal candidate will have a deep understanding of YouTube's platform, audience behavior, and content optimization techniques, with the ability to work collaboratively to achieve optimal results across diverse content types.

This position offers the opportunity to make a significant impact on channel growth and content direction, working in a dynamic and creative environment. You will also have the freedom to experiment with new strategies, helping channels achieve long-term success on the platform.

Responsibilities

1. Content Strategy Development:

Design and implement content strategies for multiple YouTube channels across various niches (e.g., 3D animation, 2D animation, destruction experiments, factory process videos).

Create content calendars to ensure regular uploads across all channels.

Develop editorial guidelines to ensure consistency in voice, branding, and content quality.

2. Audience Research & Trend Analysis:

Conduct in-depth research to identify emerging trends, keywords, and popular topics across YouTube and other digital platforms.

Monitor competitor channels, analyze performance metrics, and identify new opportunities.

Collaborate with the content research team to gather insights into audience preferences and viral content.

3. Content Optimization for YouTube:

Implement YouTube SEO best practices (e.g., keywords, titles, tags, descriptions) to maximize content visibility and engagement.

Work with video editors and animators to optimize video content, thumbnails, and titles for higher CTR (Click-Through Rate) and audience retention.

4. Collaboration and Communication:

Collaborate with the Project Manager to ensure timely content delivery and alignment with production schedules.

Provide feedback to creative teams (animators, editors) based on content performance data and strategic goals.

Report on content performance regularly and suggest strategies for growth and optimization.

5. Growth and Monetization Strategy:

Develop strategies to increase subscribers, views, and engagement across all channels.

Explore monetization opportunities for the channels, such as collaborations, partnerships, and brand deals.

Requirements

Experience:

3-5 years of experience in digital content strategy, social media management, or YouTube channel management.

Proven track record of growing and scaling YouTube channels across various niches (e.g., entertainment, education, tech, ASMR).

Experience with YouTube SEO, audience growth tactics, and engagement strategies.

Skills:

Analytical skills: Ability to interpret YouTube analytics and adjust strategies accordingly.

Communication and collaboration: Excellent skills in working with cross-functional teams (e.g., animators, video editors, project managers).

Understanding of YouTube: Deep knowledge of YouTube’s algorithm, audience behavior, and platform trends.

Project management: Ability to manage multiple projects simultaneously and prioritize effectively.

Preferred Skills:

Familiarity with tools like TubeBuddy, VidIQ, Google Trends, or similar YouTube analytics tools.

Trello: Experience with Trello for task management and tracking daily progress.

Basic video production knowledge: Familiarity with the production, animation, and post-production processes for YouTube content.

Benefits

1. Competitive Salary – A salary that reflects the experience and expertise required for the role.

2. Paid Time Off (PTO) – Vacation days, sick leave, and holidays to maintain a healthy work-life balance.

3. Flexible Work Arrangements – Opportunities for remote work or flexible hours, depending on company policy.

4. Professional Development – Opportunities for continuous learning through workshops, courses, and conferences related to digital content strategy and YouTube growth.

5. Creative Freedom – The opportunity to shape and lead content direction across multiple YouTube channels, fostering innovation.

6. Collaborative Work Environment – Work closely with talented teams of animators, editors, and project managers to produce engaging content.

Required Skills