Advertising Specialist - Meta

We are seeking a skilled Meta Advertising Specialist to join our dynamic training organization. The ideal candidate will have proven expertise in strategizing, executing, and optimizing ad campaigns across Meta platforms (Facebook and Instagram) to maximize relevant lead generation and drive business growth.

**Key Responsibilities:**

**Campaign Strategy & Development**

- Develop data-driven advertising strategies targeting specific demographics.

- Analyze competitor campaigns via Meta Ads Library.

- Create compelling ad copy and visuals with A/B testing for optimization.

**Lead Management**

- Qualify and manage leads for high conversion.

- Discover new audience segments and retarget existing ones.

- Coordinate with sales and training teams to align goals.

**Performance Analysis & Optimization**

- Monitor and optimize campaigns via Meta Business Suite and analytics tools.

- Report on KPIs: CTR, CPC, CPM, conversion rates.

- Stay updated on Meta algorithms and trends.

**Innovation & Creativity**

- Test innovative ad formats and audience engagement strategies.

- Optimize landing pages and conversion funnels.

- Explore new Meta advertising features regularly.

**Qualifications:**

- 2+ years of proven Meta campaign experience.

- Strong understanding of audience targeting and remarketing.

- Proficiency in Meta Business Suite, Ads Manager.

- Analytical skills for interpreting campaign data.

- Creative skills in Canva or Adobe Suite (preferred).

- Effective communication and reporting skills.

**Why Join Us?**

- Be part of an innovative and supportive organization.

- Opportunities for skill development and professional growth.

- Creative freedom with performance-oriented culture.