Assistant Marketing Manager

Position: Assistant Marketing Manager

Department: Marketing

Location: Karachi ON-SITE

Preferred Candidate: Female

Job Overview:

Our client is looking for a dynamic and creative Assistant Marketing Manager to join our team. The ideal candidate will be responsible for planning, coordinating, and executing marketing campaigns across digital and on-ground platforms. She will work closely with the sales team, creative partners, and vendors to strengthen brand awareness and market presence both locally and internationally

Key Responsibilities:

• Manage and oversee all social media content, digital campaigns, and brand communication.

• Coordinate with creative agencies and internal teams for simultaneous on-ground activations and visual campaigns.

• Plan and execute brand awareness activities, ensuring alignment with sales and trade marketing objectives.

• Lead and manage exhibition participation, including event planning, design, vendor management, logistics, and execution (local & international).

• Supervise marketing collaterals, visual merchandising, and branding material for consistency across all touchpoints.

• Collaborate with the sales team to design pull strategies and consumer engagement plans.

• Monitor campaign performance, report outcomes, and recommend improvements.

• Maintain coordination with vendors for timely and cost-effective delivery of marketing materials.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or related field.

• 2–4 years of relevant experience in brand management, in FMCG.

• Strong understanding of digital marketing, social media trends, and consumer behavior.

• Excellent communication, coordination, and presentation skills.

• Ability to manage multiple projects and deadlines effectively.

• Willingness to travel for exhibitions, activations, and brand events.