Content Marketer

Key Responsibilities:

• Develop content strategies aligned with TestTrick’s marketing and business goals.

• Create blogs, landing pages, guides, and case studies.

• Produce educational content around recruitment, talent assessments, skills testing, and HR technology.

• Conduct keyword, competitor, industry, and audience research.

• Optimise content for search engines, readability, engagement, and conversions.

• Collaborate with sales, product, design, and customer success teams.

• Create content that supports different stages of the buyer journey.

• Maintain a consistent brand voice across all marketing channels.

• Monitor content performance and recommend improvements based on traffic, engagement, leads, and conversions.

• Has a thorough knowledge of content-level SEO.

Requirements:

• Excellent writing, editing, and storytelling abilities.

• Strong grasp of SEO best practices, keyword research, and social media platforms.

• Understanding of how content ties to conversions and lead generation, not just traffic/engagement metrics

• Comfortable analyzing content performance data (traffic, engagement, conversion rates) and adjusting strategy accordingly