Sales Manager Rice & Hareca

Develop and execute sales strategies for local trade channels (Metro, Carrefour,

Imtiaz, Al-Fateh, etc.)

● Build relationships with rice wholesalers, superstores, distributors, and retailers

● Manage listing, pricing, product placement, and promotions within retail chains

● Lead negotiations for bulk orders, trade discounts, and shelf space

● Monitor sales performance and collect market feedback to improve distribution

● Supervise and train a field sales team and ensure territory targets are met

● Coordinate with warehouse, production, and accounts team for order fulfillment

● Identify new areas and cities for market expansion