Digital Marketing Executive

TestTrick is seeking a dynamic Digital Marketing Executive to join our team. This role is crucial for driving organic growth and increasing qualified B2B signups for our SaaS platform, which focuses on skills assessment and AI-powered evaluation for recruiters and hiring teams. You will play a key role in enhancing our online presence and contributing to our overall marketing strategy.

As a Digital Marketing Executive, you will be responsible for developing and executing digital marketing strategies. This involves optimizing website content, conducting keyword research, and collaborating with content writers to ensure SEO alignment. The ideal candidate will have a strong understanding of SEO best practices and a passion for driving results.

• Develop and execute digital marketing strategies aligned with revenue and signup goals.
• Conduct keyword research and build SEO roadmaps targeting recruitment and HR tech queries.
• Optimize website pages and landing pages for higher rankings and conversions.
• Manage on-page SEO including meta optimization and content structure improvements.
• Coordinate with content writers for blog production and ensure SEO alignment.