Digital Marketing Manager

Position Overview:

ZRR Tech Solutions Pvt Ltd is seeking a highly skilled Digital Marketing Manager to develop, implement, track, and optimize our digital marketing campaigns across all digital channels. You should have a strong grasp of current marketing tools and strategies and be able to lead integrated digital marketing campaigns from concept to execution.

Responsibilities:

·       Develop and implement SEO and PPC strategies.

·       Create and manage digital marketing campaigns, including web, SEO/SEM, email, social media, and display advertising.

·       Measure and report performance of all digital marketing campaigns and assess against goals (ROI and KPIs).

·       Identify trends and insights and optimize spend and performance based on the insights.

·       Plan, execute, and measure experiments and conversion tests.

·       Collaborate with internal teams to create landing pages and optimize user experience.

·       Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints.

·       Instrument conversion points and optimize user funnels.

·       Evaluate emerging technologies. Provide thought leadership and perspective for adoption where appropriate.

Requirements:

·       BS/MS degree in Marketing or a related field. Google Analytics Certification and Google Ads Certification preferred.

·       3+ years of proven working experience in digital marketing, particularly within the industry (e.g., technology, consumer goods, healthcare).

·       Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns.

·       Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate.

·       Experience in optimizing landing pages and user funnels.

·       Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends).

·       Experience in setting up and optimizing Google AdWords campaigns.

·       Up-to-date with the latest trends and best practices in online marketing and measurement.

·       Strong written and verbal communication skills.