Head Of Corporate Marketing [Job ID: 1816412934]

Degree Names

Description

Develop and implement marketing strategies aligned with the hospital’s goals.

Enhance brand awareness and corporate identity.

Oversee branding guidelines to maintain a consistent image across all platforms.

Establish and manage relationships with corporate clients, insurance companies, and healthcare partners.

Develop corporate health programs and wellness initiatives.

Identify new revenue streams and business opportunities.

Lead digital marketing efforts, including social media, website management, and online advertising.

Implement SEO, PPC, and content marketing strategies to increase visibility.

Analyze digital trends and adapt strategies accordingly.

Manage hospital media relations, press releases, and crisis communication.

Act as the hospital’s spokesperson when needed.

Organize corporate events, sponsorships, and community outreach programs.

Develop marketing campaigns to attract and retain patients.

Responsibilities

Improve customer experience through feedback mechanisms and service enhancements.

Work with hospital management to align marketing with patient care initiatives.

Conduct market research to identify industry trends and competitor activities.

Use data-driven insights to improve marketing strategies and patient outreach.

Lead and mentor the corporate marketing team.

Manage the marketing budget and ensure cost-effective campaigns.

Collaborate with internal departments for cohesive marketing execution.

Requirements

·     Proven ability to lead multidisciplinary teams and drive results in a corporate setting.

·     Advanced knowledge of digital marketing tools, CRM platforms, and marketing analytics.

·     Excellent strategic planning, budget management, and decision-making skills.

·     Strong proficiency in communication, negotiation, and stakeholder management.

Benefits

·    Excellent remuneration, professional growth, continuous education and an excellent work environment.

Required Skills