Job Description — Lead Qualifier

Job Title: Lead Qualifier

Department: Sales

Employment Type: Full-Time

About the Role

We are looking for a motivated and communication-focused Lead Qualifier to join our Sales team. The successful candidate will be responsible for identifying, contacting, and qualifying potential customers, understanding their needs, and determining whether they are a good fit for our products or services.

Key Responsibilities

• Research and identify potential leads through various sources.
• Contact leads via phone, email, LinkedIn, and other communication channels.
• Understand prospects’ business needs, challenges, budget, and decision-making process.
• Qualify leads based on defined criteria and sales requirements.
• Schedule qualified meetings and demos for the Sales team.
• Maintain accurate and up-to-date lead information in the CRM.
• Follow up consistently with prospects to increase engagement and conversion.
• Collaborate with Sales and Marketing teams to improve lead quality.
• Track outreach activities, responses, and qualification results.
• Meet assigned daily, weekly, and monthly lead qualification targets.

Requirements

• 1+ year of experience in lead generation, tele-sales, appointment setting, or a similar sales role preferred.
• Excellent verbal and written communication skills.
• Strong interpersonal and relationship-building skills.
• Comfortable making outbound calls and communicating with prospects.
• Good understanding of sales and lead qualification processes.
• Basic knowledge of CRM tools and Microsoft Office/Google Workspace.
• Self-motivated, organized, and target-oriented.
• Ability to handle rejection professionally and maintain a positive attitude.

Preferred Skills

• Experience with B2B sales or SaaS sales.
• Familiarity with tools such as HubSpot, Salesforce, LinkedIn Sales Navigator, or similar platforms.
• Strong research and prospecting abilities.
• Ability to identify buying signals and decision-makers.

Key Performance Indicators (KPIs)

• Number of qualified leads generated.
• Qualified meetings booked.
• Lead-to-meeting conversion rate.
• Outreach and follow-up activity.
• Accuracy of CRM data.
• Achievement of monthly targets.

What We Offer

• Competitive salary package.
• Performance-based incentives.
• Professional growth and learning opportunities.
• Collaborative and supportive work environment.
• Career progression within the Sales organization.