marketing executive

Job Title: Marketing Executive (Paid Ads Specialist)

Job Summary:

We are seeking a skilled Marketing Executive with strong expertise in digital advertising and paid campaign management. The candidate will be responsible for planning, executing, and optimizing online ad campaigns to generate high-quality leads and improve brand visibility.

Key Responsibilities:

• Create, manage, and optimize Google Ads campaigns

• Run and monitor Meta (Facebook/Instagram) Ads

• Perform keyword research and audience targeting

• Optimize campaigns for lead generation and ROI improvement

• Track performance metrics and prepare campaign reports

• A/B test ad creatives and landing pages

• Collaborate with design/content teams for ad creatives

Required Skills:

• Hands-on experience with Google Ads & Meta Ads Manager

• Strong understanding of paid marketing funnels

• Knowledge of conversion tracking and analytics tools

• Ability to analyze data and improve campaign performance

• Basic understanding of digital marketing principles

Preferred Skills (Plus Points):

• LinkedIn Ads or LinkedIn outreach experience

• Familiarity with SEO basics

•Experience managing multiple ad accounts

Personal Traits:

• Analytical mindset

• Detail-oriented

• Performance-driven

• Ability to work under deadlines