Search O Pal

Meta & Google Ads Expert

Job ID: 484

Search O Pal is World’s first dedicated Resource Outsourcing Platform with AI Based Recruitment, Corporate Trainings and Counselling. We are revolutionizing the recruitment industry by providing the best and most suitable candidates for employers through our sophisticated algorithms. Resource Outsourcing through Search O Pal has thoroughly changed the outsourcing landscape by allowing companies to outsource their idle-sitting resources. Search O Pal also includes a Comprehensive Trainings Management System for Trainers to add & manage & schedule trainings, receive enrollments for schedules and requests for trainings. We provide sublime counselling to Startups, businesses & students. Find out more here: www.SearchOPal.com

Search O Pal, Lahore, Pakistan - Office Based

Address:

Job Description:

Job Summary:

We are seeking a highly skilled Meta & Google Ads Expert to manage our advertising campaigns across Meta (Facebook, Instagram) and Google platforms. The ideal candidate will be responsible for developing, executing, and optimizing cutting-edge ad campaigns that align with our business goals and deliver measurable results.

Key Responsibilities:

Design and implement effective marketing strategies to increase performance and revenue through Meta and Google Ads.
Monitor daily campaign performance and adjust strategies accordingly to ensure optimal ROI.
Conduct A/B testing across ads and landing pages to identify best practices.
Manage budgets and forecast marketing campaign growth.
Develop detailed reports on campaign performance and provide insights and recommendations.
Stay up-to-date with PPC and SEM trends and technologies.
Collaborate with cross-functional teams, including content creators and design teams, to ensure coherent ad messaging and aesthetics.
Ensure compliance with the advertising guidelines and policies of both platforms.
Write compelling content for ads and post captions to enhance engagement and conversion rates.
Manage and handle social media platforms effectively, ensuring consistent presence and engagement.

Qualifications:

Proven experience as a PPC Manager or Digital Marketing Specialist with a focus on Meta and Google Ads.
Strong understanding of performance marketing, conversion, and online customer acquisition.
In-depth knowledge of ad serving tools and experience setting up and optimizing Google Adwords campaigns.
Excellent communication and team management skills.
Google Ads certification is a plus.
Bachelor’s degree in Marketing, Digital Media, or a relevant field is preferred.

What We Offer:

Competitive salary and comprehensive benefits.
Opportunities for professional development and growth in a supportive environment.
The chance to work on innovative projects with a talented team.
Free Lunch
Monthly Team Outings