PR Manager

Job Title: PR Manager

Company Name: Potato Logics Company

Job Type: Full Time

Timings: 9am-6pm

Location: Johar Town, Lahore

Responsibilities:

• Develop and implement comprehensive PR strategies to enhance brand visibility and credibility.
• Build and maintain strong relationships with media outlets, journalists, influencers, and public figures.
• Draft, edit, and distribute press releases, statements, and media kits for clients and campaigns.
• Collaborate with internal creative, social media, and content teams to ensure consistent brand communication.
• Plan and execute PR events, product launches, and influencer collaborations.
• Monitor media coverage and public sentiment, and manage the brand’s reputation.
• Provide strategic communication support during campaigns or crisis situations.
• Track and analyze PR performance and generate insightful reports for clients.
• Stay updated with industry trends, competitor activities, and new PR opportunities.

Requirements:

• Bachelor’s or Master’s degree in Public Relations, Mass Communications, or related field.
• 1-2 years of relevant experience, preferably in a marketing, PR, or creative agency.
• Proven track record in managing PR campaigns, influencer partnerships, and media engagement.
• Excellent communication, writing, and presentation skills.
• Strong network and understanding of digital media, influencers, and brand storytelling.
• Ability to manage multiple projects, clients, and deadlines efficiently.
• Creative mindset with strong strategic and analytical abilities.