SEO Expert

Role Overview

We are looking for a data-driven SEO Expert to spearhead our organic growth engine. You won't just be "optimizing" pages; you will be architecting a holistic search strategy that aligns with our business goals. This role requires a blend of technical brilliance, creative content strategy, and aggressive analytical prowess to dominate search engine results pages (SERPs).

Expanded Key Responsibilities

1. Technical SEO & Infrastructure

• Site Health Audits: Conduct regular technical audits to identify and resolve crawl errors, 404s, indexing issues, and redirect loops.
• Core Web Vitals: Partner with the development team to optimize site speed, LCP, FID, and CLS scores.
• Schema & Structured Data: Implement advanced Schema markup (JSON-LD) to improve Rich Snippets and SERP real estate.
• Mobile-First Optimization: Ensure seamless performance across all devices and screen sizes.
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2. Strategic Content & On-Page SEO

• Semantic Keyword Mapping: Move beyond individual keywords to map out "topic clusters" and "content silos" that establish topical authority.
• Content Lifecycle Management: Identify "low-hanging fruit" by refreshing declining content and optimizing high-potential pages.
• Intent-Based Optimization: Align content strategy with user intent—Informational, Navigational, Commercial, and Transactional.
• Conversion Rate Optimization (CRO): Collaborate with designers to ensure organic traffic converts into leads through optimized CTAs and UX.

3. Off-Page & Brand Authority

• High-Quality Link Acquisition: Shift from "quantity" to "authority" by securing backlinks from high-DR, industry-relevant domains through PR and outreach.
• Digital PR: Work with the marketing team to turn company news into linkable assets.
• Competitor Intelligence: Reverse-engineer competitor backlink profiles and content gaps to find untapped opportunities.

4. Analytics & Performance Reporting

• Data Visualization: Build automated dashboards in Looker Studio or Tableau to track organic growth, keyword movements, and ROI.
• Attribution Modeling: Analyze how organic search contributes to the multi-touch conversion funnel.
• A/B Testing: Conduct SEO split testing on meta titles, descriptions, and page structures to maximize Click-Through Rates (CTR).