Social Media Marketer

Job Summary:

We are seeking a creative and data-driven Social Media Marketer to join our marketing team. The ideal candidate will be responsible for developing and implementing social media strategies that increase brand awareness, drive engagement, and ultimately generate leads and conversions. You will manage our online presence across various platforms including Instagram, Facebook, LinkedIn, Twitter, TikTok, and more.

Key Responsibilities:

• Develop and execute social media strategies aligned with overall marketing goals.

• Create, curate, and manage high-quality content (text, image, video) for all social platforms.

• Monitor, analyze, and report on key performance metrics (KPIs) such as engagement, reach, traffic, and conversions.

• Stay up to date with trends, algorithm changes, and emerging platforms to keep content fresh and competitive.

• Engage with the online community and respond to comments/messages in a timely and professional manner.

• Collaborate with design, content, and product teams to ensure consistent brand messaging.

• Run paid advertising campaigns across social media platforms and optimize for performance.

• Track competitor social media activity and industry trends to inform strategy.

Requirements:

• Bachelor’s degree in Marketing, Communications, or a related field.

• Proven experience as a Social Media Marketer or similar role.

• In-depth knowledge of major social media platforms and tools (e.g., Meta Business Suite, Hootsuite, Buffer, Canva).

• Strong writing, editing, and storytelling skills.

• Ability to analyze metrics and create data-driven strategies.

• Experience with paid social advertising and A/B testing is a plus.

• Creative mindset and strong attention to detail.

Preferred Qualifications:

• Experience with influencer marketing or partnerships.

• Graphic design or video editing skills.

• Knowledge of SEO, email marketing, or content marketing.