LeadsFlow180

Social Media Marketing Specialist

Job ID: 2159115932

Company description is not available

LeadsFlow180, Boston, United States - Remote

Address:

Job Description:

We are looking for a strategic and data-driven Social Media Marketing Specialist to plan, execute, and optimize our social media presence across multiple platforms. The ideal candidate doesn’t just know how to post content — they know how to develop strategies, track analytics, and turn engagement into measurable results. You’ll be responsible for building brand awareness, generating leads, and improving audience engagement through well-planned campaigns.

Responsibilities:

Develop and implement social media strategies that align with overall marketing goals
Manage day-to-day social media activities across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)
Create engaging content (posts, stories, reels, graphics, and videos) tailored to each platform
Monitor social media performance and track KPIs such as reach, engagement, click-through rates, and conversions
Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, or Sprout Social) to generate performance reports
Research trends and competitor activity to identify new opportunities for growth
Plan and run paid social media campaigns (ads, boosts, retargeting, etc.) when needed
Collaborate with content creators, designers, and other team members to execute campaigns effectively
Continuously refine strategies based on data and ROI analysis

Requirements:

Strong understanding of major social media platforms and their algorithms
Proficiency in social media management and analytics tools
Ability to turn raw data into actionable insights and clear reporting
Experience creating both organic and paid campaigns
Knowledge of audience segmentation and targeting strategies
Strong copywriting and storytelling skills
Basic graphic design or video editing skills (Canva, Adobe, or similar) is a plus

Creative thinker with excellent organizational and communication skills

Experience Level: