Social Media Marketing Specialist [Job ID: 2159115932]

We are looking for a strategic and data-driven Social Media Marketing Specialist to plan, execute, and optimize our social media presence across multiple platforms. The ideal candidate doesn’t just know how to post content — they know how to develop strategies, track analytics, and turn engagement into measurable results. You’ll be responsible for building brand awareness, generating leads, and improving audience engagement through well-planned campaigns.

• Develop and implement social media strategies that align with overall marketing goals
• Manage day-to-day social media activities across platforms (Facebook, Instagram, LinkedIn, TikTok, YouTube, etc.)
• Create engaging content (posts, stories, reels, graphics, and videos) tailored to each platform
• Monitor social media performance and track KPIs such as reach, engagement, click-through rates, and conversions
• Use analytics tools (e.g., Meta Business Suite, Google Analytics, Hootsuite, or Sprout Social) to generate performance reports
• Research trends and competitor activity to identify new opportunities for growth
• Plan and run paid social media campaigns (ads, boosts, retargeting, etc.) when needed
• Collaborate with content creators, designers, and other team members to execute campaigns effectively
• Continuously refine strategies based on data and ROI analysis

• Strong understanding of major social media platforms and their algorithms
• Proficiency in social media management and analytics tools
• Ability to turn raw data into actionable insights and clear reporting
• Experience creating both organic and paid campaigns
• Knowledge of audience segmentation and targeting strategies
• Strong copywriting and storytelling skills
• Basic graphic design or video editing skills (Canva, Adobe, or similar) is a plus

Creative thinker with excellent organizational and communication skills

Experience Level:

• 2+ years in social media marketing with a proven track record of running successful campaigns
• Experience in both strategy and analytics is required
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Experience Level:

• 2+ years in social media marketing with a proven track record of running successful campaigns
• Experience in both strategy and analytics is required