Social Media Strategist & Content Creator

Search O Pal Trainings is the professional development and skill-building division of Search O Pal. We focus on bridging the gap between talent and industry demands by delivering practical, high-impact programs in AI, digital marketing, corporate skills, and career development. Alongside our training wing, Search O Pal empowers both employers and job seekers with modern hiring solutions, skill enhancement, and career growth pathways.

Role Overview

We are looking for an energetic, confident, and creative Female Social Media Strategist & Content Creator to lead our digital presence. In this role, you will be the dynamic on-camera face and storytelling voice for Search O Pal Trainings.

You will conceptualize, script, film, and publish high-engagement content tailored to two key audiences:

• Job Seekers & Learners: Training courses, career guidance, interview hacks, ATS resume tips, and emerging tech skills.
• Employers & Corporates: Talent development, workplace trends, corporate upskilling, and modern recruitment insights.

Key Responsibilities

• On-Camera Content Creation: Present confidently on camera to shoot short-form videos, Instagram Reels, TikToks, YouTube Shorts, course explainers, and interactive BTS (Behind-The-Scenes) videos.
• Content Planning & Strategy: Build and execute an active content calendar covering training launches, masterclasses, career tips for candidates, and B2B corporate insights for employers.
• Scriptwriting & Storytelling: Write engaging video scripts, compelling post hooks, and platform-specific captions that educate, entertain, and drive course enrollments.
• Production & Basic Editing: Record high-quality videos using smartphones or studio gear, coordinating simple in-app edits or working with the design team for graphics and sound.
• Community Engagement: Foster an active community across LinkedIn, Instagram, TikTok, and Facebook by replying to comments, direct messages, and learner queries.
• Cross-Team Collaboration: Coordinate directly with trainers, mentors, and corporate teams to translate curriculum updates into high-converting promotional campaigns.
• Performance Tracking: Monitor metrics like view rates, engagement, reach, and course inquiries to optimize future video concepts and organic reach.

Requirements & Qualifications: 

• On-Screen Confidence: Natural comfort, charisma, and clarity in front of the camera in both Urdu and English.
• Content Creation Skills: Hands-on experience in shooting short-form vertical videos (Reels/TikTok/Shorts) with a strong understanding of trending sounds, hooks, and editing pacing.
• Domain Awareness: Familiarity with the employment landscape, career coaching, job search challenges, or EdTech/professional training programs.
• Strategic Thinking: Ability to balance educational B2C content (for students/job seekers) with professional B2B content (for employers).
• Communication Skills: Excellent verbal articulation, public presence, and persuasive copywriting skills.
• Tools Knowledge: Working knowledge of CapCut, Canva, Instagram Creator tools, TikTok analytics, and LinkedIn publishing.
• Education: Bachelor’s degree in Media Studies, Mass Communication, Marketing, or a related field (relevant portfolio/reel presence carries significant weight).