Icon Plus international, Karachi, Pakistan - Office Based
Address: M.A Jinnah Road, Rima plaza 8th floor Karchi
We are seeking a highly motivated and creative Digital Marketing Executive to join our marketing team. The ideal candidate will be responsible for developing, implementing, and managing marketing campaigns that promote our brand, products, and services. You will play a major role in enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers.
Develop and manage digital marketing campaigns across multiple platforms (Google Ads, Facebook, Instagram, LinkedIn, etc.)
Plan and execute all digital marketing efforts including SEO/SEM, email marketing, social media, and display advertising campaigns.
Manage and maintain the company’s website (including web content, performance, and SEO optimization).
Monitor and analyze campaign performance metrics using tools like Google Analytics and create performance reports.
Collaborate with content, design, and development teams to create engaging and effective digital content.
Manage and grow the company's presence on social media platforms.
Research and analyze competitor advertising links and develop strategies accordingly.
Bachelor’s degree in Marketing, Communications, Business, or a related field.
Proven experience in a digital marketing role (typically 1-2 years).
Strong understanding of current online marketing concepts, strategies, and best practices.
Experience with SEO, PPC, email marketing, and social media.
Proficient in tools like Google Ads, Google Analytics, Meta Ads Manager and email marketing platforms.
As per the policy