Digital Marketing Expert [Job ID: 2080415329]

Description

We are looking for a results-driven Digital Marketing Expert with a strong background in Meta (Facebook) Ads to join our growing team. The ideal candidate will be responsible for developing, managing, and optimizing paid campaigns across Meta platforms, as well as contributing to broader digital marketing strategies.

Responsibilities

Plan, execute, and optimize paid advertising campaigns on Meta platforms (Facebook & Instagram)

Conduct A/B testing, audience segmentation, and performance analysis to improve ROI

Monitor and analyze campaign performance using Meta Ads Manager, Google Analytics, and other tools

Collaborate with the design team to create compelling ad creatives and copy

Implement retargeting and custom audience strategies to maximize reach and engagement

Manage and grow presence across other platforms like Google Ads, YouTube, LinkedIn, or TikTok (as needed)

Develop and execute strategies for SEO, email marketing, and content marketing

Prepare regular reports and insights on campaign performance and recommend improvements

Stay updated with the latest digital marketing trends, algorithm changes, and industry best practices

Requirements

Minimum 2 years of hands-on experience with Meta (Facebook) Ads

Strong knowledge of Facebook Business Manager, Pixel setup, and conversion tracking

Experience with Google Ads, SEO, email campaigns, and social media marketing

Proficient in tools like Google Analytics, Canva, Mailchimp, or other relevant platforms

Strong analytical, communication, and project management skills

Ability to manage multiple campaigns and deadlines efficiently

Benefits

Competitive salary

Growth opportunities in a fast-paced digital environment

Flexible working hours

Supportive and creative team environment

Required Skills