Fariha Abbas

Marketing Executive

Job ID: 2085515389

Company description is not available

Fariha Abbas, Islamabad, Pakistan - Office Based

Address: Business Square, Block A, Gulberg Greens

Job Description:

As a Marketing Executive, you will be responsible for crafting and executing our communication and email marketing strategies, as well as facilitating meetings and coordinating with various resources.

Responsibilities:

. Influencer Marketing:

· Develop strategies for influencer partnerships, including identifying and reaching out to suitable influencers who align with the brand values and target audience.

· Coordinate influencer content creation, ensuring alignment with campaign goals. Organize all influencer content in a structured manner on platforms like Dropbox.

· Build and maintain strong relationships with influencers, ensuring smooth communication and content delivery. Manage expectations and ensure influencers meet agreed-upon deadlines.

2. Social Media Marketing

· Oversee and manage social media presence on Australian platforms like Instagram, ensuring regular posting and engagement with followers.

· Optimize YouTube channel performance, including video titles, descriptions, thumbnails, and SEO to increase visibility and drive views.

· Design engaging social media stories and posts using tools like Canva. Ensure the content is visually appealing and grammatically correct before posting.

4. Email Marketing:

· Plan, design, and execute email marketing campaigns to engage our target audience and drive conversion.

· Segment email lists and customize content to cater to specific customer segments.

· Monitor and analyze email campaign performance, making data-driven improvements.